Wrong-fit customers cost your trade business. Define your ideal client, build customer avatars, position your brand and say no to the wrong jobs.
'We do quality work' is not a point of difference. How to balance your niche, solve a specific client pain point and set USPs that make customers switch.
Lost your spark as a trade business owner? Six steps to reconnect with your why: your catalyst, your real reason, your destination, and who counts on you.
Good customer service used to drive word-of-mouth referrals. The NEAR acronym (Needs, Every, Ask, Reward) shows how to win referrals again.
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