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Real-World Lessons for Building a Better Trade Business
Straight-talk insights on leadership, time management, systems, and mindset written for tradies who want more control, profit, and time away from the tools.
LATEST POSTS
What Wrong-Fit Customers Cost Your Trade Business
Wrong-fit customers cost your trade business. Define your ideal client, build customer avatars, position your brand and say no to the wrong jobs.
Answer This One Question or Your Trade Business Blends In
'We do quality work' is not a point of difference. How to balance your niche, solve a specific client pain point and set USPs that make customers switch.
Why Trade Business Owners Lose Motivation and How to Fix It
Lost your spark as a trade business owner? Six steps to reconnect with your why: your catalyst, your real reason, your destination, and who counts on you.
Old School Customer Service
Good customer service used to drive word-of-mouth referrals. The NEAR acronym (Needs, Every, Ask, Reward) shows how to win referrals again.
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